Cue drum roll …

A few weeks ago we promised to unroll a new web site. Here it is: The Go-Giver Scrapbook. (… cue sounds of champagne corks popping …)

The Scrapbook is devoted to you and your experiences. The idea behind this new site is to provide a place to highlight your stories about how utilizing the Five Laws of Stratospheric Success has made a difference in your relationships, your business, your organization, your life.

Why? Because it’s fun — and also because your story will inspire hundreds, perhaps thousands of others to gain new and creative ideas for how they can make a fulfilling and productive shift in their lives, too!

We’ve started the Scrapbook with a half dozen entries from friends, a few of them taken from our new book Go-Givers Sell More (which releases less than three weeks from now!) — and we’ll keep adding more.

We’d love to add yours.

P.S. To send us your story for the Scrapbook, just click on the Your Story button at the top of the site.

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Still a few weeks away from the Big Launch, we thought it might be fun to give you a sneak peek of what’s actually in the new book.

Go-Givers Sell More is not a parable or actual sequel to the first book. (We are writing a true sequel, but that’s still a ways off.) Instead, it is more like a Go-Giver Companion: a collection of short essay-like chapters about applying the Go-Giver principles to real-world situations (especially in the context of sales and selling), punctuated by several dozen real-life stories of people we know who live these principles.

It is divided into five sections (no surprise there!), and here are the chapter titles:

Part I. The Law of Value
1. Create Value
2. MacGuffin
3. Giving
4. Money
5. The Paradox
6. Your Economy

Part II. The Law of Compensation
7. Touch Lives
8. People
9. Rapport
10. Skills
11. Curiosity
12. Maturity

Part III. The Law of Influence
13. Build Networks
14. Fuzzy Influence
15. The Perfect “Pitch”
16. Great Questions
17. Follow-Through
18. Your Serve
19. Posture
20. The Competition

Part IV. The Law of Authenticity
21. Be Real
22. Present
23. Undersell
24. Listen
25. Objections
26. The “Close”
27. Silence

Part V. The Law of Receptivity
28. Stay Open
29. Left Field
30. Crisis
31. Trust

We’re bet you’re probably wondering either a) what a “MacGuffin” is, or b) what it has to do with sales. Or, what “fuzzy influence” is supposed to mean — or why there is a whole chapter on “silence,” and another on “left field,” and one on “crisis” …

Stay tuned — we will answer these questions (and many more) soon: the Big Launch is just 24 days away!

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As more and more network marketers flock to the web, most are discovering what the veterans of online MLM have known all along: unless you REALLY know what to do and why, plus how to do it properly, as a way of finding hot, new prospects eager to listen to your sponsoring or product pitch, the Internet SUCKS!

The typical pattern goes something like this:

• You arrive online and start looking for the best ways to find hot new prospects.
• You read everything you can find on all the latest ways to do it, including blogging, article marketing, forums, social networking (Twitter, Facebook, MySpace, Ning, DirectMatch, BetterNetworker, etc).
• You spend a small fortune on ebooks, special reports, webinars, autoresponders, membership systems, software, mentoring, web hosting… or, if your budget is tight, you squander weeks and months trying to learn how to do it all yourself.
• You realize that it’s all too hard and slow and frustrating and you sign up for coaching with one of the many “attraction marketing” programs.
• You reach the conclusion (mostly accurate) that you need web traffic in huge numbers to find even a trickle of qualified prospects willing to explore YOUR opportunity (the other 99.95% all want to show you theirs, naturally).
• You sign up for every passing Internet marketing “guru’s” mailing list, buy their ebooks, reports, videos, courses, webinars to learn how to build a list, improve your page rank, optimize your sites for Google and other Search Engines, how to rite irresistable articles, how to generate traffic, how to avoid losing your shirt on PPC networks (Pay Per Click) like Google Adwords, until, months later, you begin to wonder why it’s all so hard and why you have less money now than when you first started, but few, if any, new people in your downline — despite all those breathless, adrenalin-pumping promises of riches beyond your wildest dreams, just by sending a few emails to your list or a few Tweets on Twitter about your newest article on your blog.
• You continue to cling to the security blanket of “Blowfly Logic” until your money runs out (or you drown in debt).

It’s an increasingly familiar story if you bother to step back for a moment and inspect the digital landscape (or window sill) littered with the dead or dying dreams of hundreds of thousands of hopeful network marketers, lured to the online world of so-called “New School MLM”. (Even that reference to online network marketing is deceptive, as you can see here.)

So is online network marketing really just a waste of time, money, effort and hope?

Only if you don’t know what you need to know — and DO — in order to succeed.

Remember The Law of Success and The Law of Failure? One requires knowledge. The other doesn’t. And since ignorance is the default setting for all human beings (we’re not born with ANY knowledge), then we’re pre-programmed to FAIL. That, in a nutshell, is why 90% or more fail at anything in life, including network marketing, small business, foreign currency trading, investing in shares and options, residential property… you name it, and 90% of people fail at it.

Yet the solution to this deadly dilemma is so simple: learn WHAT you need to do to succeed, WHY it needs to be done, and HOW to do it successfully.

Seems a simple enough formula for success, doesn’t it? Yet 90% of people still ignore it, to their personal loss.

New medium. Old truths.

I’ve been online since May of 1996. Long before the current online boom in network marketing. I was using these techniques in 1997 to build, train and support successful downline teams. After 13 years at the cutting edge of this “hot new trend”, I’ve learned a few things, like…

• Boring copy, in ads, articles or forum posts, doesn’t work.
• Boring layouts don’t work, either.
• Me-too, “buzz” offers and headlines don’t work for long.
• Lousy targeting of your audience doesn’t work.

If you don’t get these Four Performance Factors right, all the high-quality traffic in the world is a total waste. You’ll drive them away faster than they arrived — and they won’t return!

(Okay, to be fair, I’d learned these realities long before coming online, as a 30-year marketing and advertising professional and academic. But the Internet was a new medium, and it was important to check out any possible changes in results from using it creatively. In the end, all it did was confirm that these long-discovered off-line truths were just as true on-line.)

That means learning from mentors who KNOW these things, and have DONE them… successfully!

There’s plenty of free and low-cost information and resources available on-line to help you create attractive layouts and visuals for your web sites, blogs, ads, etc.

There’s plenty of good information about creating the right kinds of strategies — although it’s surprising how few of them understand the importance of creating the right market communication strategies. Most online strategy seems to be more about improving search engine rankings and extracting more money from buyers through up-sells, cross-sells, false scarcity and forced continuity.

There’s a considerable amount of information about traffic generation and search engine optimization (which is really linked directly to improving traffic and targeting of traffic). But most of it is tactical rather than strategic. The difference? Strategy tends to be more about visualization and planning, while tactics are what you use to implement the strategy. Like having a game plan to win a football game (strategy — the bigger picture), and specific plays to win a goal (tactics — focal points). On another level, marketing is basically strategic, while selling is tactical.

Just this past week, as we gear up at The Profit Clinic for looming launches of several products and services, we came across a brand new product  for generating lots of highly-targeted traffic and using intelligent, practical search engine optimization to support that objective… the Holy Grail of online network marketers!

I was asked to review and test the product by its creator, Frank Salinas. I’ve always liked Frank’s approach to online business and I use some of his products. He has a commitment to improving and supporting his products that I really admire — and to keeping them affordable. So I happily agreed to his invitation.

I have to say I was stunned by his system: it’s not only strategic, it’s also tactical. He outlines strategies for generating more and better quality traffic, then he spells out tactics for actually implementing those strategies.

This is seriously useful stuff!

It’s a 10-part video training series, with slides included as quick-reference summaries, titled “Cutting Edge Traffic Generation”. The communication is simple, clean and easy to understand and use. Audio and video quality are excellent. There’s no “fluff” or hype, just solid information that embodies sound marketing principles and effective sales tactics — with NO “black hat” nonsense!

The thing I like most about this course is its practicality. You can listen and watch, then put each segment to work immediately. It’s not necessary to study and absorb the entire course before you can make a move. In fact, the very first module spells out a simple, detailed plan that can help you to start attracting fast, hot, targeted traffic within just 24 hours.

Frank’s offering it as a Launch Special for just US$27. It will shortly increase to around US$97 or more (which it certainly justifies). It’s affordable for anyone looking for a really excellent, up-to-the-minute, practical way to learn how to attract more and better qualified leads for their network marketing opportunity or products. It comes with my emphatic personal recommendation — as you’ll see on the order page of Frank’s site.

Go here to learn more and to order YOUR copy, before the price rises:

http://onlinebizwiz.com/fast-hot-traffic

Special BONUS!

To back up my personal recommendation (because I think this course is so darned timely and useful for online network marketers, and SO much better than buying stale, insipid, low quality leads) that I’m offering this really useful $12.95 Insight Report as a free BONUS to anyone purchasing Frank’s product via the link above. (Details are on the first page for claiming your bonus offer.)

Disclosure: Yes, if you purchase “Cutting Edge Traffic Generation” using the link above, I’ll earn a commission. But please don’t confuse cause and effect here… I only recommend products that I use myself because of the results they deliver, and because they meet our Three Criteria of Fulfilment, not just because I earn commissions. Big difference.

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