You need to have a comprehensive strategy in place before you begin finding leads. It’s essential to educate and qualify your leads so that they can be quickly sorted into the FIVE main groups of prospects, instead of all being lumped together into a single, featureless batch.
Most would-be sponsors try to squeeze 98% of their prospects into the 2% category that’s actually capable of achieving the artificially-limited approach promoted by most sponsoring presentations and tools.
It’s a fundamentally insane approach.
